Save Water, Save Life: A Social Campaign by JIH Mumbai

Posted on 07 December 2015 by Webmaster JIH Maharashtra

Nov 30 – Dec 6, 2015

Mumbai

To stress on the importance of Water in our lives and urge the citizens to save water which is central to the teachings of the Prophet (PBUH), a week long campaign was organized by JIH Mumbai across the Metro region. Different activities were planned during the week at regional level and Metro level to collectively drive the message to maximum audience.

This Dawati campaign was able to reach a whopping 6.6 lakh audience across the Metro region. All the 12 maqams participated actively during the 6 days and some even kept the activity alive till 10th day. A total of 80,000 handbills were distributed, which highlighted the importance of saving water and alternatives to usual households of water wastage. Khatib of various mosques were met and they were urged to share this important message in their Juma sermons in the light of Prophet’s Sunnah. BMC officers were met at Mira Road, Kurla, North ward (Malwani Malad) and photographs & details of various places where water is being wasted due to leakage from government supplying pipes. Officers thanked the JIH workers for bringing it to their notice and assured to address these at the earliest.

New and unique ways were experimented to reach to maximum audience. Standing of the enthusiastic brothers with message placards at busy traffic junctions, Essay writing/Slogan writing/Drawing Competition in 62 schools across the city by involving the students and staff in the social campaign, Hoardings at busy railway stations, pasting stickers on auto rickshaws and in the mosques, Exhibition with a visual photographic library along with bookstalls were some of the innovative forays in the drive.

Ladies wing along with GIO were equally involved in this campaign with Lectures and competitions in Schools mainly being undertaken by them alone.

May Allah accept the efforts put in by all members and pray that the key message is resonated in the society by saving water and saving life.

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